Heidi Austin
Research Leader
My formal title is UX Researcher, but most days I feel more like a product strategist: the person telling teams what to build, not just how to build them. That strategic instinct started long before UX, back when I spent six years as a classroom teacher. Reading a room full of eight-year-olds and figuring out what's actually going on underneath the behavior you can see turned out to be the best research training I never knew I was getting. Now, ten years later, my former skills as an educator and storyteller shape how I work: thoughtfully planned mixed-methods research that influences roadmaps at the senior level, pioneering AI powered research ops, and turning the most ambiguous spaces into award winning products. Off the clock, I'm mom to two little kids, a pretty serious home baker, and never happier than on a New England beach.
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Experience
2025 - Present
SeatGeek
Staff UX Researcher & Manager
Shaping company-wide research strategy and priorities, specifically for loyalty initiatives; player-coach manager for a junior researcher.
2023 - 2025
SeatGeek
Lead UX Researcher
SME for native consumer habits. Pioneered AI-powered UXR agents and a research democratization program active 1.5+ years.
2021 - 2023
SeatGeek
Sr UX Researcher
Lead researcher on a 0-1 product team. Created the Live Experience journey map and its 5 product workstreams.
2019 - 2021
YearUp
Director, Experience Design & Strategy
Started a UX practice from scratch across 4 business units.
2013 - 2019
Salem Public Schools
Third Grade Teacher
Nominated MA Teacher of the Year.
Case Studies
CASE STUDY 01
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STRATEGIC
ROLE
Lead Researcher
METHOD
Diary, interviews, data analysis, field
TEAM
Principal PM, EM, Data
OUTCOME
3 year roadmap; 3 distinct new product
CASE STUDY 02
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STRATEGIC
Quant segmentation followed by interviews that revealed an equation to building habit and creating loyalty, informing the strategy for a SeatGeek company priority.
ROLE
Lead Researcher
METHOD
Interviews; Customer Segmentation
TEAM
Demand leadership, Marketing, Strat Fin, Analytics
OUTCOME
Distinct product bets, shared segment playbook